Heilongjiang Ice and Snow Tourism Overseas Promotion and Exchange Activity were held in Copenhagen

Recently, the Culture and Tourism Delegation of Heilongjiang Province held a pragmatic and fruitful overseas promotion and exchange of ice and snow tourism activity in the last stop, the city of Copenhagen, Denmark, after the end of the ice and snow tourism visit to Finland and Norway. Liang Bin, Cultural Counselor of the Chinese Embassy in Denmark, He Jing, Director of the Department of Culture and Tourism of Heilongjiang Province, and Nicki Ottevig, Member of Parliament and Commissioner for Culture and Tourism of the City of Slegers, Denmark, delivered speeches one after another. Nearly 50 representatives from the Copenhagen Municipality, Fredericksburg Opera House, as well as travel agency enterprises, chambers of commerce, sports and cultural associations from Denmark and Sweden attended the promotion and exchange activities. Harbin City, Yichun City, Harbin Ice and Snow World, etc. respectively introduced the ice-snow tourism resources and products of the relevant cities and enterprises in Heilongjiang Province.

This promotion and exchange activity is organized by the Department of Culture and Tourism of Heilongjiang Province, after the ice and snow tourism of Heilongjiang Province known outside of fixed circle, and in the 300-day countdown to the 9th Asian Winter Games. This overseas promotion and exchange activities timely introduced ice-snow culture, ice-snow sports, ice-snow tourism experience and the existence of business opportunities in the market of Heilongjiang Province to the Nordic counterparts. By the end of the promotion meeting, there have been more than 10 relevant enterprises with cooperation intentions. The ice and snow story and industrial chain of Heilongjiang Province are extending to northern Europe.