Yingchia Liu: Pioneering User-Centered Design with Innovation and Empathy

Yingchia Liu is making waves in the world of UX design with a distinctive approach that blends creative innovation, strategic thinking, and rigorous user-centered methodologies. With a passion for transforming complex challenges into simple, elegant user experiences, Yingchia is currently serving as a Senior UX Designer at J.P. Morgan Chase, where they have redefined the customer experience across multiple digital platforms, focusing on delivering seamless, impactful, and memorable interactions for millions of users.

Yingchia’s educational background is deeply rooted in design thinking and creativity. They hold an MFA in Design and Technology from Parsons School of Design, where they gained a robust foundation integration with Emerging technology. Yingchia further honed their product skills at Cornell Tech, where they explored the intersection of technology, business, and design. Her academic journey began at Tunghai University, where they earned a BA in Landscape Architecture—an experience that instilled in her an appreciation for spatial design, aesthetics, and the importance of balancing functionality with beauty. This diverse educational foundation allows Yingchia to approach design from multiple dimensions—combining aesthetics, usability, practicality, and an in-depth understanding of human behavior.

Yingchia's journey in product design began at Paxful Inc., where they played an instrumental role in designing financial products for over 14 million international users across 140+ countries. Their contributions included developing user-friendly application flows, dashboard interfaces, and fair exchange systems, ultimately boosting conversion rates by an impressive 40%. This experience in the fintech space showcases Yingchia’s exceptional ability to balance complex technical requirements with the needs of everyday users, ensuring that financial tools are not only functional but also accessible and engaging.

During their tenure as a Product Designer with Spotlight AI, Yingchia ventured into the world of enterprise cybersecurity—a domain known for its complexity and the critical importance of user trust. They were responsible for designing cloud-based cybersecurity solutions, synthesizing use cases, and collaborating closely with developers and founders to create interactive prototypes for seeking more fundings. Yingchia's work in this field involved establishing clear visual guidelines that streamlined the user journey, making enterprise-level cybersecurity accessible to all users regardless of technical expertise.

Yingchia’s versatility as a designer was further demonstrated during their collaboration with Zillow and Cornell Tech, where they contributed to tackling real estate design challenges. Yingchia helped develop a neighborhood analytics platform that empowered 1.6 million users to make informed decisions in the housing market, navigating complex data with clarity and confidence. Their work involved leading user research, brainstorming sessions, and end-to-end prototyping—resulting in a solution that provided significant value to homebuyers and further cemented their reputation as a creative problem solver.

Yingchia has led several groundbreaking projects at J.P. Morgan Chase, including a comprehensive redesign of the stock, ETFs, and fixed income quote page and investment search. Their leadership in the redesign of the mobile investment search led to immediate and measurable improvements. The new design resulted in a 16% increase in web views, with quote screen views rising from 18.1k to 21.0k (02/20/2023–03/06/2023). These results highlight their deep understanding of user needs and their ability to translate those insights into effective design solutions.Yingchia's work is characterized by a relentless focus on usability, accessibility, and customer satisfaction—qualities that have helped J.P. Morgan Chase create intuitive, cohesive, and user-friendly experiences.

Yingchia’s expertise spans a broad range of UX design tools and techniques—from sketching, wireframing, and visual storytelling to user interviews, A/B testing, and data-driven heuristic evaluations. Their holistic approach ensures that every aspect of the design process is thoroughly considered, resulting in products that are not only beautiful but also deeply attuned to the needs and desires of users. Yingchia’s strong collaboration skills, coupled with their strategic mindset, have enabled them to work effectively across diverse teams, including product managers, engineers, and data analysts, ensuring that each project benefits from multiple perspectives.

Recognized for their innovative thinking, Yingchia earned third place at the J.P. Morgan Chase Innovation Hackathon and placed in the top ten at MIT’s prestigious Hacking Arts Hackathon, celebrating the fusion of art, technology, and entrepreneurship. These accolades underscore their ability to adapt, innovate, and push the boundaries of design.

Yingchia’s work is a testament to the power of design when it’s informed by empathy, data-driven insights, and a deep commitment to the end-user. By continuously pushing boundaries, embracing new challenges, and fostering cross-functional collaboration, Yingchia Liu is leading the way in creating digital experiences that resonate with users, drive tangible results, and shape the future of user experience design.